AEO & SEO Insights
AEO strategy, AI search tactics, and 135+ practical guides — all free and open.
AEO Insights
24What Is AEO? Answer Engine Optimization (and GEO) Explained
What is AEO? A plain guide to answer engine optimization and GEO: how AI engines pick sources, how AEO differs from SEO, and how to start and measure it.
Read article AEOAEO vs SEO: What's Actually Different in 2026
SEO is not dead. AI search is not replacing traditional search. What's actually happening is more nuanced — and the brands winning in 2026 understand both disciplines simultaneously.
Read article AEOHow to Track AI Citations for Your Brand in 2026
If you can't measure your AI citation rate, you can't improve it. This is the complete tracking playbook — from manual methods to automated monitoring — and what the data actually means.
Read article AEOA/B Testing for AI Search: The Complete Guide
AI engines are probabilistic systems — they don't return the same answer every time. Most brands make AEO changes and declare victory or defeat based on a single observation. Here's how to measure correctly.
Read article AEOSchema Markup for AI Engines: Beyond Google
For years, schema markup was primarily a Google tool. In 2026, AI engines like ChatGPT, Perplexity, and Gemini use structured data to understand what your brand does, sells, and stands for. Here's what that changes.
Read article AEOCitation Drift: Why Your AI Visibility Changes Daily
Your brand cited Monday. Gone Wednesday. Back Friday in third position. This is not an algorithm problem. It's citation drift — and understanding it is the first step to controlling it.
Read article AEOAI Visibility Tracking: How to Measure Your Brand in AI Answers
How to track your brand in ChatGPT, Gemini, Perplexity and Google AI Overviews: the 6 metrics, prompt sets, which engines to track, and turning gaps into fixes.
Read article AEOGetCited vs Manual AEO: ROI Comparison
Manual AEO is entirely possible. But 'possible' and 'practical' are different things. A full breakdown of the real time cost, tool cost, and ROI — including when manual makes more sense than a platform.
Read article AEOHow to Track Brand Mentions in ChatGPT (and Other AI Engines)
How to track brand mentions in ChatGPT, Perplexity, Gemini and AI Overviews: a free manual method, how each engine picks brands, cadence, tools and fixes.
Read article AEOllms.txt: What It Is, Does It Work, and Do You Need One?"
Understand the llms.txt convention, create a useful site-summary file and evaluate requests separately from answer citations.
Read article AEOAEO vs GEO: What's the Difference and Which Should You Focus On?
Compare AEO and GEO by their practical goals, shared foundations and the mention and citation measures you can observe.
Read article AEOChatGPT Has Wrong Information About Your Company? How to Fix It
Find incorrect claims, check attributed sources and keep a dated record of corrections and later answers.
Read article AEOAI Crawlers and robots.txt: Which Bots to Allow or Block
Distinguish training, search and user-triggered agents, and review robots.txt alongside actual access behavior.
Read article AEOChatGPT Shopping: How to Get Your Products Recommended by AI
Keep product information accurate and inspect shopping-answer sources without assuming a guaranteed recommendation.
Read article AEOAEO Audit: What It Includes, What It Finds and What It Costs"
Review access, content structure, entity information and observed visibility, then prioritise verified issues.
Read article AEOAI Share of Voice: How to Measure It and the AEO KPIs That Matter
Measure AI share of voice, brand mentions and own-site citations separately, with consistent questions and eligible-answer counts.
Read article AEOBest AI Visibility Trackers in 2026: 7 Tools Compared
Seven AI visibility trackers compared on engines covered, entry price and what each does best: GetCited, Profound, Peec AI, Otterly.AI, Semrush, Ahrefs and HubSpot.
Read article AEOAI Search Content Optimization: How to Write Content AI Engines Cite
AI search content optimization: write answer-first, self-contained passages, tables, FAQs and evidence AI engines like ChatGPT and Perplexity quote.
Read article AEOTechnical AEO: How to Make Your Site Readable by AI Engines
Technical AEO explained: let AI crawlers reach your site, fix JavaScript rendering, add structured data, handle llms.txt and check server logs.
Read article AEOAI Search Tools: What They Do and How to Choose an AEO Platform
AI search tools explained: visibility trackers, competitor intelligence, content and technical tools, what they cannot do, and 10 questions to choose one.
Read article AEOAI Trust Signals: How AI Engines Decide Which Brands to Cite
AI trust signals explained: the third-party mentions, reviews, community discussion, digital PR and entity signals AI engines use to choose sources.
Read article AEODigital PR for AI Citations: A Practical Playbook
Build a digital PR source-selection workflow with practical pitch and measurement worksheets. Track AI citation observations without promising guaranteed results.
Read article AEOAI visibility evidence checklist: verify a claim before you publish it
Check sources, counting methods, denominators and publication permissions before sharing an AI visibility claim. Includes a clearly invented example.
Read article AEOHow to Choose an AEO Agency: Questions to Ask and Red Flags
What a good AEO or GEO agency does, the questions to ask before you hire one, the red flags to walk away from, and when software or in-house work is enough.
Read articleTopic Hubs
12Chapter-by-chapter guides covering the full SEO execution roadmap.
Practical Guides
135Deep-dive guides on every facet of SEO and AEO — schema, crawlability, content strategy, and beyond.