GetCited Blog

AEO & SEO Insights

AEO strategy, AI search tactics, and 138+ practical guides — all free and open.

9 AEO articles12 topic hubs138 step-by-step guides

AEO Insights

9
AEO

What is Answer Engine Optimization (AEO)?

For two decades, SEO has been the cornerstone of organic growth. AI-powered answer engines are reshaping how people find information — and AEO is the discipline that makes your brand the source they cite.

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AEO

AEO vs SEO: What's Actually Different in 2026

SEO is not dead. AI search is not replacing traditional search. What's actually happening is more nuanced — and the brands winning in 2026 understand both disciplines simultaneously.

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AEO

How to Track AI Citations for Your Brand in 2026

If you can't measure your AI citation rate, you can't improve it. This is the complete tracking playbook — from manual methods to automated monitoring — and what the data actually means.

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AEO

A/B Testing for AI Search: The Complete Guide

AI engines are probabilistic systems — they don't return the same answer every time. Most brands make AEO changes and declare victory or defeat based on a single observation. Here's how to measure correctly.

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AEO

Schema Markup for AI Engines: Beyond Google

For years, schema markup was primarily a Google tool. In 2026, AI engines like ChatGPT, Perplexity, and Gemini use structured data to understand what your brand does, sells, and stands for. Here's what that changes.

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AEO

Citation Drift: Why Your AI Visibility Changes Daily

Your brand cited Monday. Gone Wednesday. Back Friday in third position. This is not an algorithm problem. It's citation drift — and understanding it is the first step to controlling it.

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AEO

The Complete AI Visibility Guide

Traditional organic traffic is fragmenting. Millions of users now ask ChatGPT and Perplexity instead of opening a browser. This guide covers everything you need to know to measure, improve, and track your AI visibility.

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AEO

GetCited vs Manual AEO: ROI Comparison

Manual AEO is entirely possible. But 'possible' and 'practical' are different things. A full breakdown of the real time cost, tool cost, and ROI — including when manual makes more sense than a platform.

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AEO

AI Engine Trust Signals 2026: The Complete Guide

ChatGPT, Perplexity, Gemini, and Claude weight trust signals differently. See the 2026 benchmarks and exact optimisation steps for each AI engine.

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Topic Hubs

12

Chapter-by-chapter guides covering the full SEO execution roadmap.

01
Automate SEO Tasks: Letting Machines Do the Repetitive Work
Chapter 6 of the roadmap. The languages and tools that let you automate the tedious, repetitive parts of SEO at scale, from Python and SQL to AI, so you spend your time on judgment instead of drudgery.
02
Complement your SEO: The Adjacent Skills That Round You Out
Chapter 10 of the roadmap. SEO does not happen in isolation. The adjacent skills, from a little code and analytics to communication and running a business, that turn a competent SEO into a complete one.
03
Deepen your Knowledge: The Advanced SEO Library
Chapter 4 of the roadmap. Once the fundamentals are solid, this is where you go deep: advanced technical, content, backlinks, management, opportunities, and the specific scenarios real SEO throws at you.
04
Execute an SEO Process: How to Turn Knowing SEO Into Doing It
Chapter 2 of the roadmap. The eight parts of running SEO in the real world: strategy, goals, measurement, reporting, audits, buy-in, process management and avoiding execution mistakes.
05
SEO in Your CMS: Picking the Right Platform and Working With It
Chapter 3 of the roadmap. What Shopify, Magento, Webflow, Squarespace, WordPress and Wix each get right and wrong for SEO, and how to plan around the walls that will not bend.
06
Keep up with SEO News: Staying Current Without Drowning
Chapter 8 of the roadmap. Search changes constantly, and staying current is part of the job. The trusted channels, from official announcements to newsletters and podcasts, and how to follow them without drowning in noise.
07
Optimize for AI Search: Being the Source the Answer Draws On
Chapter 9 of the roadmap. AI answer engines are reshaping search. What is changing, why the fundamentals matter more than ever, and how to become the trusted source AI systems draw on and cite.
08
SEO in Other Search Engines: The World Beyond Google
Chapter 7 of the roadmap. Google is not the only place people search. Bing, Yandex, Baidu, Naver, Amazon, YouTube, TikTok, and Reddit each have their own rules, and the same fundamentals bend to fit them.
09
SEO Fundamentals: The Six Ideas Everything Else Is Built On
Chapter 1 of the roadmap. The six fundamentals of SEO, in order: what SEO is, keyword research, competition analysis, content optimisation, technical SEO and link building.
10
SEO Tools: The Instruments, and What They Can and Cannot Do"
Chapter 11 of the roadmap. The tools SEOs actually use, sorted by job, with the honest truth running through every one: tools measure, speed up, and organize the work, but the judgment stays yours.
11
Specialize within SEO: Picking a Field to Go Deep In
Chapter 5 of the roadmap. The same fundamentals bend differently in each industry. E-commerce, enterprise, travel, SaaS, news, small business, international, and local SEO, and how to choose where to specialize.
12
Train, Test & Troubleshoot: Turning Knowledge Into Real Skill
Chapter 12 of the roadmap, and the finale. Knowledge is not skill. This chapter is about the practice, testing, and troubleshooting that turn everything you have learned into genuine capability.

Practical Guides

138

Deep-dive guides on every facet of SEO and AEO — schema, crawlability, content strategy, and beyond.

AI Search Content Optimization: Writing Content AI Draws On and Cites
The AI Search Landscape: How Search Is Changing and What It Means
AI Search Technical Optimization: Making Your Site Easy for AI to Reach and Read
Amazon SEO Guidelines: Ranking Products Inside the World's Biggest Store
Apps Script for SEO: Lightweight Automation Inside the Tools You Already Use
App Store Optimization: SEO for the App Stores
Avoiding Duplicate Content: Telling Search Engines Which Copy Is the Real One
Backlink Analysis: Reading the Recommendations Other Sites Give You
Baidu SEO Guidelines: The Rules of China's Dominant Search Engine
BigQuery & SQL for SEO: Analyzing Search Data at Real Scale
Bing SEO Guidelines: Optimizing for the Other Big Search Engine
Holiday SEO: Winning Black Friday and Cyber Monday Before They Arrive
Broken Link Building: Earning Links by Fixing What's Already Broken
Budgeting SEO: Investing Limited Resources Where They Pay Back
Building an SEO Team: Assembling Complementary Skills That Fit Together
Calculating SEO ROI: Proving What the Investment Actually Returns
ChatGPT for SEO: Using AI Assistants Well Without Getting Burned
Communicating with SEO Stakeholders: Translating Search Into Business
Competition Analysis: How to Study Rivals and Find the Gaps
Content Optimisation: How to Turn a Page Into the Best Answer
Content Pruning: Why Removing Pages Can Make Your Site Rank Better
Crawl Budget Optimization: Getting Search Engines to Spend Their Visits Wisely
Creating SEO Contracts: Setting Clear, Fair Expectations in Writing"
Dealing With Google Penalties: How to Diagnose and Recover
Detect and Protect From Negative SEO: What It Is and What to Actually Do
Developing Topic Clusters: Building Content That Reads as a Coherent Whole
Digital PR for Link Building: Earning Links by Being Worth Covering
Disavowing Backlinks: The Rare, Careful Tool You Probably Don't Need"
E-commerce SEO: How Online Stores Actually Win Search
Edge SEO: Making Changes at the Edge Without Touching the Backend
Enterprise SEO: Doing Search at Massive Scale and Across Teams
Establishing an SEO Strategy: How to Turn Tactics Into a Plan
Free SEO Tests and Quizzes: Checking What You Actually Know
Fundamentals of AI Search Optimization: Being the Answer AI Trusts
Google AI Overviews: Becoming a Source the AI Answer Draws On
Google Analytics for SEO: Reading What Your Visitors Actually Do
Google Core Updates & Recovery: Why Rankings Move and How to Get Them Back
Looker Studio for SEO: Turning Data Into Reports People Actually Read
Google Discover: Being Found by People Who Never Searched
Google Search Console: The Search Engine Reporting Straight to You
Google Tag Manager for SEO: The Control Panel for Your Tracking
The Great Decoupling: When Impressions Rise But Clicks Don't
HTML and CSS for SEO: What a Marketer Actually Needs to Understand
Image Optimization for SEO: Packing Light and Labelling Clearly
Internal Linking for SEO: The Corridors That Guide Crawlers and Pass Importance
International SEO Tools: Sending the Right Version to the Right Person
International SEO: Serving the Right Country and Language in Search
Introduction to SEO: What It Is and Why It Still Matters in 2026
JavaScript SEO: How to Rank a Page a Search Engine Has to Build First
JavaScript SEO Tools: Seeing Your Page the Way a Crawler Does
JavaScript for SEO: When Your Content Only Exists After the Code Runs
JavaScript for SEO: Making Sure Search Engines Can See Your Content
Keyword Cannibalization: When Your Own Pages Compete and Everyone Loses
Keyword Mapping: Giving Every Search One Clear Home on Your Site
Keyword Research Tools: What They Find, and the Part They Cannot Do"
Keyword Research: How to Find What People Actually Search For
Knowledge Panel Optimization: Shaping the Profile Search Engines Show of You
Link Building Tools: What They Do and Which Job You Actually Need
Link Building: How to Earn the Votes That Make Google Trust You
Local SEO Tools: Being the Answer to ""Near Me"""
Local SEO: How Businesses Win Search in Their Own Backyard
Log File Analysis for SEO: Reading What Googlebot Actually Did
Machine Learning & SEO: How Learning Systems Shape Search
Magento SEO Guidelines: Taming the Platform's Layered Navigation Trap
Measuring AI Search: How to Tell If AI Is Actually Sending You Anything
Mobile Optimization for SEO: Why the Phone Is Now Your Front Door
Mobile SEO Tools: Checking the Version Search Actually Judges
Rank Tracking Tools: What They Watch, and Why the Number Lies a Little"
Naver SEO Guidelines: Optimizing for South Korea's Search Portal
News SEO: Winning Search When Speed and Freshness Are Everything
On-Page SEO Tools: What They Check, and What They Cannot Judge"
Online Events: Learning and Connecting in the SEO Community Virtually
Online SEO Courses: The Structured Map Through a Big Territory
Optimizing Faceted Navigation: Taming the Filter Explosion
Optimizing Product Pages: Pages That Sell to Shoppers and Rank in Search
Outreach for Link Building: Earning Links by Asking Well
Pagination for SEO: How to Handle Page 1, 2, 3 Without Hurting Rankings"
Programmatic SEO: Building Pages at Scale Without Building Junk
Python for SEO: Automating the Work That Doesn't Need a Human
Quality and E-E-A-T: How Search Engines Judge Whom to Trust
R for SEO: Statistical Analysis and Visualization for Search Data
Ranking Drop Analysis: How to Diagnose Why Your Rankings Fell
Reddit SEO Guidelines: Winning Where Authenticity Beats Marketing
Regex for SEO: The Pattern-Matching Skill That Saves Hours
Removing URLs From Google: How to Get a Page Out of Search, Properly"
Robots.txt for SEO: The Polite Notice on Your Front Door
SaaS SEO: Turning Search Into Sign-ups for Software Businesses
Search Engine Official Publications: Guidance Straight From the Source
Search News Aggregators: Bringing Many Sources Into One Place
Search News Publications: Staying Current in a Fast-Moving Field
SEO Audit Templates: The Checklist That Makes Sure You Miss Nothing
Developing an SEO Audit: How to Diagnose a Site and Fix What Matters First
SEO & Branding: Why a Known Name Is a Ranking Advantage
Getting SEO Buy-In: How to Win the Budget for Something Slow
SEO Dashboard and Reporting Tools: The Cockpit for Your SEO
Common SEO Execution Mistakes: The Avoidable Errors That Sink Good SEO
SEO for a New Web Launch: Laying the Right Foundations From Day One
SEO for Web Migrations: Moving a Site Without Losing Your Rankings
SEO for Web Redesigns: Rebuilding Without Losing What You Built
SEO Forecasting: Projecting Results Without Pretending to Certainty
SEO Forecasting Tools: Estimating a Future You Cannot Promise
SEO Jobs and Interviews: Landing a Role and Hiring the Right People
Measuring SEO: How to Know Whether Any of It Is Working
SEO Myths: Separating Durable Truth From Persistent Nonsense
SEO Newsletters: Curated Highlights Delivered to Your Inbox
SEO Podcasts: Learning From the Field While You Do Something Else
SEO Predictions, Trends and Tips: How to Think About What's Coming"
SEO Process Management: How to Turn Scattered Effort Into a Machine
SEO Product Management: Running SEO Like a Product, Not a To-Do List"
Reporting SEO: How to Turn Numbers Into a Story People Act On
SEO Testing: Replacing Guesswork With Evidence About What Actually Works
SERP Features Optimization: Winning the Special Spots Beyond the Blue Links
Setting SEO Goals: How to Turn a Strategy Into Targets You Can Measure
Shopify SEO Guidelines: What Actually Works Inside the Platform
Showing SEO Value to Non-SEOs: Making Invisible Work Undeniably Real
Small Business SEO: Winning Search Without a Big Budget
Soft Skills for SEO: The Non-Technical Half of the Job
Squarespace SEO Guidelines: Getting the Most Out of a Beautiful, Locked Box"
How to Start an SEO Business: Turning the Skill Into a Living
Structured Data Tools: Labeling Your Content So Machines Understand It
Structured Data for SEO: Labelling Your Content So Machines Understand It
Technical SEO: How to Make Your Site Easy for Search Engines to Use
The Learning Accelerator: How to Actually Get Good at SEO Fast
TikTok SEO Guidelines: Getting Found on the Search Engine People Don't Call Search
AI Search Tools: What They Do, What They Cannot Do, and How to Choose"
Travel SEO: Winning Search in a Seasonal, Inspiration-Driven Industry"
Video SEO: How to Describe a Video a Search Engine Cannot Watch
Web Speed Optimization Tools: Measuring What Slows You Down
Web Speed Optimization for SEO: How to Make a Page Load Fast
Web Stories for SEO: The Tappable Visual Format on the Open Web
Webflow SEO Guidelines: Using Total Design Freedom Without Breaking SEO
Why My Page Doesn't Rank: A Calm Diagnostic Ladder
Wix SEO Guidelines: Judging the Platform on Its Current Wiring
WordPress SEO Guidelines: Managing Total Freedom Without the Chaos
WordPress SEO Plugins: The Control Panel They Bolt Onto Your Site
XML Sitemaps for SEO: The Directory You Hand a Search Engine at the Door
Yandex SEO Guidelines: Optimizing for Russia's Leading Search Engine
YouTube SEO Guidelines: Getting Your Videos Found and Recommended

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