Content and fixes shipped. You review. We execute everything else.
Topic research, content creation, schema injection, CMS publishing, fix dispatch, and statistical proof — all managed. You approve. We ship.
Monthly retainer · 3-month minimum
Talk to usEvery program starts with the AEO Diagnostic
390-check audit across Technical, Content, and Authority pillars. Entity graph. AI citation baseline. Included — not billed separately.
Scope of work
Everything included in the monthly retainer.
| Deliverable | Quantity | Frequency |
|---|---|---|
| Content briefs | 8 briefs | Monthly |
| Published articles | 4 articles | Monthly |
| Content refreshes | 4 refreshes | Monthly |
| Technical audit re-run | 1 full audit | Weekly |
| Schema injection | Per article | Every publish |
| CMS/GitHub dispatch | All fixes | As needed |
| Wilson CI verification | Per change | At 30 days |
| Fix prioritisation report | 1 report | Monthly |
Diagnostic. Research. Ship. Measure.
A four-phase loop. Most agencies stop at publishing. We close the loop with statistical proof per change.
Diagnostic
390-check audit produces a prioritised fix list. Entity graph identifies knowledge gaps. Citation baseline established so every change can be measured.
Topic Research
Competitor gap analysis identifies the queries where competitors are cited and you're not. We generate content briefs anchored to real AI retrieval patterns — not keyword volume.
Create & Ship
Our team drafts articles with your brand context injected. Schema markup added. You review and approve. We publish via CMS or GitHub dispatch. Every piece goes live with structured data AI engines can parse.
Measure
Every published article and technical fix is tracked at 30 days. Wilson 95% CI verdict per change: did it move your citation rate? This closes the loop most agencies leave open.
What gets built
The content pipeline, end to end.
Content briefs
Gap-driven briefs based on competitor citation analysis. Each brief specifies the query cluster, target format, and schema type.
Full articles
Long-form content written with your brand voice and entity context. Structured for AI retrieval — clear headings, fact-anchored claims, FAQ schema.
Content refreshes
Existing pages updated with fresh data, improved structure, and corrected entity references. Measured against pre-refresh citation rate.
Technical fixes
Schema errors, crawlability issues, structured data gaps — dispatched directly to your CMS or GitHub. Not a PDF report.
AEO Build, answered
What's included in the retainer?
8 content briefs, 4 published articles, 4 content refreshes, weekly technical audit with fix dispatch, schema injection per article, and Wilson CI verification at 30 days per change. The AEO Diagnostic is included at onboarding.
Do you publish directly to my CMS?
Yes. We support CMS dispatch to WordPress, Webflow, and Framer, plus GitHub for static sites. If your CMS isn't listed, we provide the content in a publish-ready format with all schema markup included.
What is Wilson CI verification?
Wilson confidence interval is a statistical method we use to measure whether a specific change moved your AI citation rate. At 30 days post-publish, we run a multi-query sample and produce a verdict: significant lift, regression, or no change. This is per-change measurement, not a monthly aggregate.
Can I review content before it goes live?
Always. Nothing publishes without your approval. We draft, you review, we revise if needed, then we publish and measure.
What's the minimum commitment?
3-month minimum. The first month includes the AEO Diagnostic and initial content pipeline setup.
Can I combine Build with Monitor or Authority?
Yes. Build handles on-site content and technical fixes. Monitor adds continuous AI citation intelligence. Authority adds off-site signal building. Most serious clients run at least two. Full Stack includes all three.
Stop diagnosing. Start shipping.
Content and fixes, executed and measured. Talk to us about your AEO Build program.
Talk to us