SEO in Other Search Engines
Google is the giant, but it is not the only place people search. Other engines, marketplaces, and platforms each run their own version of search, and reaching the people who use them means learning how each one actually works.
Most SEO advice quietly assumes Google, and for good reason, it is where most search happens. But a great deal of searching happens elsewhere: on other web engines, on the marketplace where people shop, on the video and short-video apps where a generation now looks things up, and in the community forums people trust for real answers.
Think of these as different countries, each with its own language and customs, that all speak a dialect of the same underlying language: search. The deep grammar is familiar everywhere, be relevant, be trustworthy, be the best answer, but each place has its own accent and rules. A marketplace ranks by sales and reviews; a video platform rewards watch time; a short-video app treats search and its recommendation feed as one; a community forum surfaces genuine, upvoted answers. Knowing the shared grammar gets you started anywhere; knowing each dialect is what lets you actually succeed there.
The eight guides below are the phrasebooks for the search worlds beyond Google. Read the ones where your audience actually is, because being the answer where your people search, wherever that is, is the whole point.
The eight search worlds in this chapter
Read the ones your audience actually uses. Being findable where your people search matters more than which engine is biggest.
Bing SEO Guidelines
The second web engine: mostly the same good SEO, with its own smaller audience worth serving.
Yandex SEO Guidelines
A major regional engine with its own market and its own particular signals.
Baidu SEO Guidelines
A large, gated market with strict local requirements for entry.
Naver SEO Guidelines
A portal-style search that surfaces its own curated content blocks.
Amazon SEO Guidelines
The shopping search engine that ranks by what sells and satisfies buyers.
YouTube SEO Guidelines
Video search plus a recommendation feed that rewards engagement and watch time.
TikTok SEO Guidelines
A social app now used as a search engine for short videos.
Reddit SEO Guidelines
Genuine community discussion, increasingly surfaced and trusted by search.
How to work through this chapter
Do not try to be everywhere. Figure out where your actual audience searches, some shop on marketplaces, some learn on video, some trust community forums, and read those guides closely. Treat the rest as background for when a new audience or client brings a new platform to your desk. And keep the through-line in mind: every one of these is a dialect of the same search grammar you already know, so you are adapting your fundamentals to a new accent, not starting over.