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Opportunity Intelligence

Your best opportunities are already in your own data.

Connect Search Console and 40+ modules run against your actual history: striking-distance keywords, AI-absorbed queries, content decay, cannibalisation and revenue lost. Then see the same buyer questions across Google, AI answers, YouTube and Reddit, with the action attached.

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URL movers: the pages AI retrieves most, by type and change

Where it helps

  • Missed shortlist

    Find the buyer questions where AI now answers before the click, and the ones you can still win.

  • Lost at verification

    Spot the pages buyers land on when they check you that are decaying or competing with each other.

Part of the loop

  1. Observe
  2. Diagnose
  3. Recommend
  4. Act
  5. Measure
  6. Learn
Why your own data

Keyword tools guess. Your Search Console knows.

Third-party keyword data is a model of the market. Your Search Console property is a record of what actually happened: every impression, every position, every query where you were shown and not clicked.

That record holds opportunities no one else can see. These modules read it properly and turn it into specific, ranked gaps, not prettier charts.

Where it looks

Search Console is the start. Then everywhere buyers ask.

Search Console and GA4

Tie impressions, clicks and sessions to outcomes, including visits from AI assistants like ChatGPT and Perplexity.

Google results page

Track rankings and AI Overviews for your buyer questions, and see which ones AI now answers before the click.

Reddit and Quora

Find the questions buyers ask when they want a recommendation, in their own words.

YouTube

See which videos rank for those buyer questions, and where a video of yours could fill the gap.

News

Watch news coverage in your category for stories and angles worth answering.
The modules

40+ modules, six lenses.

Each module answers one question about your data and proposes one action.

Revenue and priority

  • Quick Wins
  • Opportunity Score
  • Revenue Lost
  • Revenue at Scale
  • Striking Distance
  • Priority Keyword Tracking

AI and LLM visibility

  • AI-Absorbed Traffic
  • AI-Absorbed Queries
  • AI Overview Opportunity
  • LLM Citations
  • LLM Traffic
  • LLM Detection
  • Conversational Keywords
  • Zero-Click Analysis

Content health

  • Content Decay
  • Content Gap
  • Cannibalisation
  • Cannibalisation Severity
  • Keyword Clusters
  • Topic Authority Map
  • Q&A Gaps
  • FAQ Extraction

Brand and competition

  • Brand vs Non-Brand
  • Share of Voice
  • Brand Split
  • Click Rate Benchmarking
  • Search Intent Mix

Movement and forecast

  • Rank Movers
  • Rising Keywords
  • Declining Keywords
  • Trend Alerts
  • Traffic Forecast
  • New Page Ramp

Segmentation and pages

  • Language Split
  • Geo Split
  • Device Split
  • Page Performance
  • Home vs Pages
  • Position Distribution
  • Search Appearance
  • Featured Snippet Opportunities
  • Snippet Optimisation
  • Query-Page Mismatch
  • Impression-to-Zero Funnel
  • Traffic Attribution
How it works

Connect. Analyse. Act.

  1. 01

    Connect Search Console

    One connection. No tag to install and no data warehouse. The modules run on the history already in your property.
  2. 02

    The modules run on your data

    Not a generic keyword tool pointed at your domain. They read your real impressions, clicks, positions and queries, so the findings are specific enough to act on.
  3. 03

    Findings become tasks

    A striking-distance keyword becomes a content brief. A decaying page becomes a refresh. A cannibalisation cluster becomes a consolidation plan. Each lands in your inbox with the fix attached.
AI retrievals

See what AI reads, and how that changes.

See which of your pages AI engines retrieve over time, alongside the search data for the same pages, so you know where AI is taking the answer and where you still get the click.

AI retrievals of your pages over time
What it catches

What dashboards miss.

AI-absorbed traffic, measured

Impressions up and clicks flat leaves you guessing. These modules isolate the queries where AI serves the answer, so you can see the size of the problem.

The language split nobody checks

In one published case study, 135 Hindi URLs outpulled 553 English ones. The split in the brand's own Search Console data showed it.

Cannibalisation with severity

Knowing two pages compete isn't enough. Severity scoring tells you which to retire, which to consolidate into, and how much traffic is at stake.

Forecast before you commit

Traffic forecasts and new-page ramp curves set expectations before a content programme starts, so month three isn't judged against month twelve.
Questions

Common questions

How is this different from Search Console itself?
Search Console gives you the raw rows. These modules do the analysis you would otherwise do by hand in a spreadsheet (striking-distance segmentation, decay detection, cannibalisation scoring, brand splits, AI absorption) and connect each finding to an action in the platform.
Do I need a data analyst?
No. Each module states what it found and what to do about it.
Is this available on every plan?
A subset of modules is available on Starter, with the full set on higher tiers. See the pricing page for the current split.
Does it work alongside GA4?
Yes. Connecting GA4 as well as Search Console turns on the traffic attribution and LLM traffic modules, which tie AI citations to sessions that actually landed on your site.
Next step

Find the opportunities already in your data.

Request your free diagnostic See plans and pricing