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Reviews & Reputation
AI reads your reviews before it recommends you.
Buyers check reviews, YouTube and Reddit before they choose, and AI engines read the same sources. Connect Google Business Profile and Trustpilot. Five detectors flag unanswered reviews, first negatives and aging complaints. Replies are drafted in your brand voice and post only after you approve them.
Where it helps
Wrong story
An unanswered complaint becomes the account AI repeats. Answer it before it defines you.
Lost at verification
Keep the reviews, ratings and threads buyers check fresh, answered and in your favour.
Part of the loop
- Observe
- Diagnose
- Recommend
- Act
- Measure
- Learn
Why reviews matter for AEO
The review you never answered is now part of the summary.
Search treated reviews as a ranking signal. AI treats them as source text. Asked whether your business is worth using, an engine summarises what has been written about you, and an unanswered complaint is an uncontested account of a problem.
That makes review response an AEO job, not a customer-service afterthought. It belongs in the same queue as your schema and content work.
What it watches
Where buyers go to verify you.
Google reviews
Monitor new Google Business Profile reviews and reply from one place, once you approve the draft.
Review sites
Track aggregate ratings on review sites such as Trustpilot and G2, and see when they move.
YouTube reviewers
Read what review videos actually say about you, from the transcript, not just the title.
Reddit and Quora
Find the threads where buyers ask about you, and the objections that keep coming up.
AI answers
See how ChatGPT, Gemini and other AI engines describe you, and catch the wrong story before buyers repeat it.
Five detectors
Flagged as they happen, with the draft reply attached.
Unanswered reviews
Every review without a response is a gap in the record AI reads. Each one is flagged and aged, so the oldest surfaces first.
First negative review
The first one-star review changes how a profile reads. It gets higher priority, because the response window matters more than the volume.
Aging without reply
A reply in two days reads as an operating business. The same reply in two months reads as an absent one. Aging is tracked separately.
Stale review profile
No new reviews in months can signal a business that has stopped trading. The flag tells you to prompt collection before the gap widens.
Positive review opportunity
Where a happy-customer signal shows up elsewhere in your data, it flags the chance to turn it into a public review where buyers will read it.
How it works
Connect. Detect. Draft. Approve.
- 01
Connect your profiles
Connect Google Business Profile and Trustpilot. Reviews sync into the same client workspace as your audit findings and AI visibility data. - 02
Detectors watch
When a detector fires, the finding lands in the same inbox as your technical and content tasks, not a separate reputation tool. - 03
Replies drafted in your voice
Each reply is drafted from your brand profile and tone, not a generic template, and stays a draft until you approve it. - 04
Approved, then posted
Approved replies post back to Google Business Profile from the platform. Nothing goes public without your approval.
Why it sits here
Reputation isn't separate once AI summarises you.
Reviews are retrieval material
Asked whether your business is any good, an AI engine retrieves and summarises what is written about you. Reviews are the densest, most opinionated version of that.
Silence reads as an answer
An unanswered complaint isn't neutral. It's the only account of the incident on record, so it becomes the account the engine repeats.
One inbox, not two tools
A review task and a schema fix arrive in the same queue with the same priority logic, so reputation doesn't get checked less often.
Approval is required
Every public reply needs explicit approval before it posts. Drafting is automated. Posting never is.
Questions
Common questions
Which review platforms are supported?
Google Business Profile reviews sync in, and approved replies post back out. Trustpilot reviews sync in. Aggregate ratings on review sites such as Trustpilot and G2 are tracked as reputation signals.
Will it post replies automatically?
No. Replies are drafted automatically and posted only after you approve them. No setting posts a public reply without a person approving that specific reply.
Does this replace a reputation management tool?
It covers detection, drafting, approval and replies for the platforms above, connected to your AI visibility data. If you run large multi-location review operations, a dedicated tool may still fit better. The case for this is that reputation stops being a separate workflow.
How does it connect to AI citations?
Review health is scored in the Authority pillar of the audit, and review findings are prioritised by citation impact like everything else.
Can agencies manage this across clients?
Yes. Each client workspace has its own profile connections and brand voice, so drafted replies sound like the client, not the agency.
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