← All products
Content Engine
Content built to be cited, on your site and everywhere buyers check.
Blog posts and pillar pages built answer-first from the questions AI is already answering. Then the same brief fanned out to YouTube, Instagram, LinkedIn, X, TikTok, Reddit and newsletters. Every piece carries your brand context, passes quality checks, and is tracked after it publishes.
Where it helps
Missed shortlist
Publish the pages AI needs to cite you for the buyer questions where competitors get named instead.
Lost at verification
Put your proof on YouTube, social and community threads, where buyers go to check.
Part of the loop
- Observe
- Diagnose
- Recommend
- Act
- Measure
- Learn
Two lanes, one brief
Pages for your site. Posts for every channel.
Page creation
Blog posts and pillar pages
Long-form on your own site, built answer-first with pillar and cluster architecture, published to your CMS with schema, and refreshed when a page starts to lose citations.
Multi-format
One brief, every channel
The same researched brief rebuilt natively for social, video, newsletter and community formats. Not a blog post cut down to fit.
How it works
Brief. Draft. Review. Publish. Measure.
- 01
Brief
Briefs start from the buyer questions where competitors get cited and you don't. Each covers the question to answer, the entities to include and the structure to follow. - 02
Draft
Your brand profile, positioning, tone, channel guidelines and audience are loaded into generation, so drafts use your product names, your objections and your category vocabulary. - 03
Review
Automated quality checks run first and block weak drafts. What passes lands in your inbox. Nothing publishes without your approval. - 04
Publish
Pages go to WordPress, Webflow, Framer or Shopify with schema applied. Social goes direct to LinkedIn, X, Instagram, YouTube and TikTok. Schedule ahead if you like. - 05
Measure
AI visibility is compared before and after on the same buyer questions, page by page, with repeat runs so you can tell a real change from noise.
Formats
17 formats, each built for its channel.
Pick one format or many per run. Most teams start with one channel and add others once they trust the output.
Long-form and owned
- Blog post
- Pillar page
- Newsletter
- Medium article
- Content brief
- Content refresh
Video and script
- YouTube long-form
- YouTube script
- TikTok video
- Talking head
Social
- Instagram Reel
- Instagram carousel
- LinkedIn post
- LinkedIn carousel PDF
- X thread
Community
- Reddit post
- Quora answer
Long-form that gets cited
Why pages built here get quoted.
Briefs from real AI answers
Briefs come from what AI engines already answer in your category, so you write to fill citation gaps, not just search volume.
Answer-first structure
Each page answers the headline question in its first two sentences, then expands. That is the shape AI systems quote from.
Pillar and cluster architecture
Define your pillars and the engine builds the supporting pages around them, linked back, so topical authority adds up.
Topic discovery and tracking
See the topics where you lead, where you appear and where you're invisible, with alerts when your presence drops.
Schema on every publish
Article, FAQ and HowTo markup matched to what the page is, so structured data is never forgotten on the way out.
Refresh loop
Pages that lose citation share are flagged and a refresh brief goes to your inbox, without a manual audit.
Quality checks
Checks stand between generation and your queue.
Blocking checks stop a weak draft outright. These are the families they fall into.
Structure and headings
Heading hierarchy, section balance, scannability, and the shape AI parsers extract from.
FAQ discipline
Question count in range, direct answers up front, and a cap on brand mentions so the block reads as an answer, not an ad.
Grounding and citations
Claims traced to sources, external citations present, and no invented statistics passed off as fact.
Information gain
Does the piece add anything the top results don't already say? Rewrites of what already ranks get blocked.
Brand-mention discipline
Consistent core phrasing and a ceiling on self-reference, so content stays citable rather than promotional.
AI-artifact detection
Stock openers, hedge stacking and the other tells that mark text as machine-written.
Measure
See which pages AI actually uses.
Every published page is tracked across AI engines. See retrievals, citation rate and which buyer questions it shows up for.
A before and after on the same buyer questions tells you whether a page earned citations, made no difference, or slipped. When one starts to decay, the refresh loop picks it up.
Questions
Common questions
Is this just a wrapper around an LLM?
No. The difference is what happens either side of generation. Before: a researched brief plus your brand context and channel guidelines. After: automated quality checks, some of them blocking, then schema, publishing and tracking on the published piece.
Do I need both long-form and multi-format?
No. If you only publish to your own blog, use the page lane. If you need social, video and community versions, the same brief feeds them. Many teams run both from one brief.
What's the difference between AEO content and SEO content?
SEO content is built to rank. AEO content is built to be extracted and quoted by AI: answer-first, entity-dense and schema-marked. A page can rank without ever being cited.
How are briefs different from keyword research?
Keyword research tells you what people search for. These briefs start from what AI engines already answer, and where competitors get cited and you don't.
Where can it publish?
Pages publish to WordPress, Webflow, Framer and Shopify with schema applied. Social publishes direct to LinkedIn, X, Instagram, YouTube and TikTok.
What happens when a quality check fails?
Blocking failures stop the piece and tell you which check failed and why. Non-blocking ones show as warnings on the draft. Results are stored, so you can see which checks a published piece passed.
Do I have to approve everything?
Yes, by default. Nothing publishes without approval. You can set a channel to publish on a schedule after approval, per client.
How do you know a page got cited?
Each page is tracked across AI engines before and after it goes live, on the same buyer questions, with repeat runs so you can tell a real change from noise.
Can I export briefs to my own workflow?
Yes. Export a brief to Notion or as a DOCX for your own writers, or run it through the platform.
How does repurposing work?
An existing blog post, webinar or podcast becomes the source. The engine keeps the substance and rebuilds it for each target channel rather than truncating it.
Next step