Get cited on every AI engine that matters
Each AI engine picks what to cite differently. Here's how each one decides, what GetCited tracks for it, and where most brands have gaps.
Ten engines tracked daily. One playbook each.
ChatGPT
OpenAI · answers from training data and the web
Read playbookChatGPT Search
OpenAI · live web answers with linked sources
Read playbookGemini
Google · bundled into Search + Workspace
Read playbookGoogle AI Mode
Google · conversational search with query fan-out
Read playbookGoogle AI Overview
Google · AI summary at the top of the results page
Read playbookClaude
Anthropic · enterprise-heavy
Read playbookPerplexity
Real-time AI search with inline citations
Read playbookDeepSeek
DeepSeek · open-weight models, optional web search
Read playbookMeta AI
Meta · inside WhatsApp, Instagram, Facebook, Messenger
Read playbookGrok
xAI · searches the web and posts on X
Read playbookMicrosoft Copilot
Guide only, not trackedBundled into Bing, Edge, Windows, Office
Read playbookWhy engine-specific AEO matters
Not all AI engines are built the same. ChatGPT pulls from a mix of training data and real-time web retrieval via Bing. Perplexity runs live search across multiple indexes and cites inline sources. Gemini leans on Google's Knowledge Graph and Search index. Claude relies heavily on training-time authority signals. Microsoft Copilot answers from Bing’s index. Google AI Overview synthesizes answers directly inside the search results page, pulling from whatever Google already ranks.
Each of these engines has distinct retrieval mechanisms, citation patterns, and ranking signals. A page that gets cited in Perplexity answers may never appear in a ChatGPT response, and a brand that dominates Google AI Overviews might be invisible in Claude. The structural markup, content format, and authority signals that trigger a citation vary engine by engine. A blanket “AI optimization” strategy that ignores these differences leaves gaps where competitors get cited instead.
This is what makes engine-level visibility tracking non-negotiable. You need to know not just whether AI engines mention your brand, but which engines cite you, for which queries, and how often. A SaaS company might have strong citation rates in ChatGPT for product comparison queries but zero presence in Perplexity for the same terms. Without per-engine data, you are optimizing blind.
GetCited monitors 10 AI engines simultaneously, tracking citation rate per query per engine daily. Every engine gets its own playbook above, covering how it retrieves information, what content signals it prioritizes, and what specific gaps GetCited's audit checks for. Pick the engine you want to win on, or work through all of them.
Microsoft Copilot has a guide here, but it isn't one of the 10 engines we track.