← All products
Competitor intelligence · AI citation gap analysis
See how competitors get considered, and how they get chosen.
Find every buyer question where AI engines cite a competitor instead of you, and the sources behind it. Competitor tracking across AI answers, search and social, plus a 12-channel deep-dive on any competitor: website, social, ads, SEO, trends and news.
Where it helps
Missed shortlist
See which competitors AI names in your buyer questions when it leaves you out.
Wrong story
Compare how AI and buyers describe them against how they describe you.
Lost at verification
See where their videos, reviews and Reddit threads outweigh yours when buyers check.
Part of the loop
- Observe
- Diagnose
- Recommend
- Act
- Measure
- Learn
AI citation gap analysis
Find the questions where competitors get cited and you don't.
A citation gap is a buyer question where an AI engine names or cites a competitor and leaves you out. Share-of-voice scores tell you that you are behind; a gap tells you exactly where, on which engine, and against whom.
GetCited runs your buyer questions on a schedule across up to 10 AI engines, Google and YouTube, and lines your brand up against every tracked competitor, question by question. Because AI answers change between runs, gaps are measured across repeated runs, so one lucky answer does not count as a win.
For each gap you see which pages and sources the engine cites for the competitor: their own page, a comparison article, a review site, a Reddit thread or a video. That source tells you the fix, and each gap can become a task or a content brief.
Reading the comparison
Three kinds of question.
They're cited, you're not
The gaps to close first. AI has found a reason to prefer them and you are absent from the answer.
You're both cited
You are in the answer but sharing it. Stronger sources and clearer pages can make you the one AI leads with.
You're cited, they're not
The answers to defend. Watch these as competitors invest in AI visibility.
Where it looks
Wherever buyers compare you.
Competitor tracking runs across the platform. The 12-channel scan below is one part of it.
AI engines
See how often ChatGPT, Gemini, Perplexity and seven other AI engines recommend a competitor instead of you.
Google Search
See who ranks for the buyer questions in your category, and who shows up in the AI features on the results page.
YouTube
See which of their videos rank for buyer questions, and which creators in your category talk about them.
Instagram, Facebook and X
Follow their posting cadence, formats and engagement on the social channels buyers check before they choose.
Ads
See the ads they are running and spot the claims buyers can't verify. Those gaps are where your message can win.
Reddit and reviews
Find where buyers mention them on Reddit, and how their review ratings compare with yours.
The 12-channel scan
12 channels, one report.
Each channel gets its own AI summary and verdict.
Website teardown
Tech stack, messaging, conversion flows and UX patterns.
Content mix, posting cadence, engagement and top formats.
YouTube
Video strategy, view trends, thumbnails and topic coverage.
X (Twitter)
Voice, frequency, engagement drivers and community response.
Page strategy, ad transparency and audience engagement.
Meta Ads
Active creatives, spend indicators, landing pages and messaging.
Google Ads
Keyword targets, ad copy patterns and landing page strategy.
Reddit sentiment
Brand mentions, community perception, praise and complaints.
SEO scorecard
Domain authority signals, ranking keywords and content gaps.
Google Trends (web)
Search interest over time, seasonality and regional demand.
YouTube trends
Video search trends, rising topics and competitor momentum.
News coverage
Press mentions, PR activity, media narrative and share of press.
How it works
Pick. Scan. Read.
- 01
Pick a competitor
Choose one from your tracked list or add a new one by domain. The platform finds their public profiles across all 12 channels. - 02
Run the scan
All 12 channels are analysed in parallel. The full report, with per-channel summaries and an executive overview, is ready in minutes. - 03
Read the report
Each channel gets a verdict. The executive summary sets out what they do well, where they are exposed, and what you should act on.
Built to keep running
Not a one-time snapshot.
AI executive summary
Every report opens with takeaways specific to your brand, based on the gap between you and this competitor.
Per-channel verdicts
Each channel gets a clear verdict: where the competitor is strong, where they are weak, and what that means for you.
Your whole competitive set
Each competitor gets its own tab. Switch between reports and compare findings without re-running scans.
What changed since last time
Re-scan a competitor to see new ad creatives, shifts in social strategy, SEO changes and new press. The summary calls out the biggest changes.
Questions
Common questions
What is AI citation gap analysis?
AI citation gap analysis compares, question by question, which brands AI engines name and cite when buyers ask about your category. A gap is a question where a competitor is named or cited and you are not. Because AI answers vary between runs, GetCited measures how often each brand appears across repeated runs rather than relying on a single check.
Which tool shows where competitors are cited in AI answers but I'm not?
GetCited's competitor intelligence does this. It runs your buyer questions across up to 10 AI engines, Google and YouTube, then lines your brand up against each tracked competitor for every question, so you can see the exact questions where they are named and you are left out, and which sources the engines cite for them.
How do I analyze citation gaps against competitors?
Start with the questions buyers ask in your category, run them repeatedly across the AI engines that matter to you, and record who is named and which pages are cited. Rank the gaps by how valuable the question is and how consistently the competitor wins it, then look at the cited sources to decide the fix: a page, a review, a video or a third-party mention. GetCited automates each of these steps.
Does it work like an AI competitor gap analysis agent?
Yes, in the sense that it runs without you checking by hand. Tracked questions run on a schedule, new gaps are surfaced as they appear, and each gap can become a task or a content brief. You decide which fixes to ship.
What does the 12-channel scan cover?
Website teardown, Instagram, YouTube, X (Twitter), Facebook, Meta Ads, Google Ads, Reddit sentiment, SEO scorecard, Google Trends (web), YouTube trends and news coverage. Each channel gets its own AI summary and verdict.
How long does a scan take?
All 12 channels run in parallel, so a full scan finishes in minutes. Completed reports are saved, so going back to one loads straight away.
Can I track multiple competitors?
Yes. Each competitor gets its own tab, so you can switch between reports and compare findings across your competitive set.
Is there a monthly limit on scans?
Each plan includes a set number of competitor scans per calendar month, resetting on the first. If a recent scan exists, you can review it without using more quota.
Does it show changes between scans?
Yes. A re-scan highlights what changed since the last one: new ad creatives, shifts in posting strategy, SEO changes and new press coverage. The executive summary calls out the most important ones.
Next step