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Case Studies

Real numbers.
Real GSC exports.
No projections.

Every metric on this page came from a Search Console export. Six engagements across health, D2C, media, and wellness. All the results — including what did not work.

157M
clicks in a single 9-month engagement
News property · two-engine model
8.8×
click growth in 16 months from compound architecture
Health and wellness D2C
4.4%
CTR at average position 18 — 2 to 3× category benchmark
D2C retail brand
73×
monthly impression growth in six months from near zero
Gut health brand
Digital Media · News
157 million clicks.
The two-engine model that drives a news property at scale.
November 2023 – July 2024 · 9 months
157MTotal Clicks
3.07BImpressions
5.1%Avg CTR

The spike on May 19 was not a content win. It was an infrastructure win. The article was written in 90 minutes. The four years of crawl architecture, entity schema, and Top Stories credentialing before it are why the page was in position 2 before the competition had published. The 157 million clicks are the consequence. The infrastructure is the cause.

~430,000/day~680,000/dayBaseline daily clicks (+58%)
—+7.8MElection spike · May 19–20
—+580KSingle-day spike · Jun 8
avg pos8 · 5.1% CTROverall performance
Topical Entity Coverage at ScaleCrawl Architecture & Indexing InfrastructureNewsArticle & Event SchemaHeadline CTR OptimisationTrending Topic Infrastructure
Read full case study →
More case studies
Hair Care · D2C · Health
258% click growth. Page 3 to page 1 in 8 months.
+258%Click Growth
+544%Impression Growth
28.9 → 5.3Position
135 outpulled 553 EnglishHindi URLs
April 2025 – November 2025 · 8 moRead →
Health and Wellness · D2C
184x impression growth in five months. The discovery phase before the harvest.
73× in 6 monthsMonthly Impressions Growth
25,350Total Clicks (13.5 mo)
1.32MTotal Impressions
7.3Average Position
April 2025 – May 2026 · 13.5 moRead →
Medical · Healthcare
The celebrity wedge. 28% of clicks from 4% of content.
3,163Total Clicks
624,716Total Impressions
4% of URLs, 28% of clicksCelebrity Content
8 → 36/day (+4.5×)Daily Click Pace
November 2025 – April 2026 · 5.5 moRead →
Health and Wellness · D2C
8.8× click growth in 16 months. Nine months of patience, then everything at once.
8.8×Click Growth
572,800Monthly Clicks Peak
3.44MTotal Clicks (16 mo)
18.4 → 5.4Position
October 2023 – January 2025 · 16 moRead →
D2C · Retail
4.4% CTR at average position 18. This is not a contradiction.
+189%Click Growth
3.14MTotal Clicks (11 mo)
4.4% at position 18CTR
2–3× category benchmarkCTR Premium
November 2023 – September 2024 · 11 moRead →

Every number came from the same three phases.

Different verticals. Different timelines. The same method every time.

01

Audit

A full diagnostic before a single fix is shipped. Technical, on-site, and off-site signals scored and prioritized.

02

Act

Fixes ranked by expected lift. Content built to architecture, not calendar. Schema deployed where it earns.

03

Measure

Every fix gets a Wilson 95% CI verdict. Including what did not work. Especially what did not work.

Every fix gets a measured verdict — baseline before, re-measure after, and a confidence interval on the difference. Including the fixes that turn out to do nothing.

Your numbers
could be on this page.

Every engagement starts with a free 7-pillar audit. You see the baseline before we spend a rupee.

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