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Case Studies

Real numbers. Real GSC exports. No projections.

Every metric on this page came from a Search Console export. Six engagements across health, D2C, media, and wellness. All the results — including what did not work.

Request your free diagnostic Read the 157M-click story
157M
clicks in a single 9-month engagement
News property · two-engine model
8.8×
click growth in 16 months from compound architecture
Health and wellness D2C
4.4%
CTR at average position 18 — 2 to 3× category benchmark
D2C retail brand
184×
impression growth in 5 months
Gut health brand
Featured case study
Digital Media · News

157 million clicks. The two-engine model that drives a news property at scale.

November 2023 – July 2024 · 9 months

157M
Total clicks
3.07B
Impressions
5.1%
Avg CTR
The spike on May 19 was not a content win. It was an infrastructure win. The article was written in 90 minutes. The four years of crawl architecture, entity schema, and Top Stories credentialing before it are why the page was in position 2 before the competition had published. The 157 million clicks are the consequence. The infrastructure is the cause.
~430,000/day~680,000/dayBaseline daily clicks (+58%)
—+7.8MElection spike · May 19–20
—+580KSingle-day spike · Jun 8
avg pos8 · 5.1% CTROverall performance
Topical Entity Coverage at ScaleCrawl Architecture & Indexing InfrastructureNewsArticle & Event SchemaHeadline CTR OptimisationTrending Topic Infrastructure
Read full case study
More case studies

Five more engagements, same evidence standard.

Hair Care · D2C · Health

258% click growth. Page 3 to page 1 in 8 months.

+258%
Click Growth
+544%
Impression Growth
28.9 → 5.3
Position
135 outpulled 553 English
Hindi URLs
April 2025 – November 2025 · 8 moRead
Health and Wellness · D2C

184x impression growth in five months. The discovery phase before the harvest.

73× in 6 months
Monthly Impressions Growth
25,350
Total Clicks (13.5 mo)
1.32M
Total Impressions
7.3
Average Position
April 2025 – May 2026 · 13.5 moRead
Medical · Healthcare

The celebrity wedge. 28% of clicks from 4% of content.

3,163
Total Clicks
624,716
Total Impressions
4% of URLs, 28% of clicks
Celebrity Content
8 → 36/day (+4.5×)
Daily Click Pace
November 2025 – April 2026 · 5.5 moRead
Health and Wellness · D2C

8.8× click growth in 16 months. Nine months of patience, then everything at once.

8.8×
Click Growth
572,800
Monthly Clicks Peak
3.44M
Total Clicks (16 mo)
18.4 → 5.4
Position
October 2023 – January 2025 · 16 moRead
D2C · Retail

4.4% CTR at average position 18. This is not a contradiction.

+189%
Click Growth
3.14M
Total Clicks (11 mo)
4.4% at position 18
CTR
2–3× category benchmark
CTR Premium
November 2023 – September 2024 · 11 moRead
How the numbers were made

Different verticals. The same loop every time.

Every fix gets a before and after on the same buyer questions. That includes the fixes that didn't move the numbers.

01

Observe

What AI, Google, YouTube, reviews and social show your buyers.
02

Diagnose

Missed shortlist, wrong story or lost at verification, with the evidence.
03

Recommend

The fix at the source: a page, a review reply, a video, earned media.
04

Act

We ship it through your CMS or GitHub, after your approval.
05

Measure

A before-and-after report for every fix.
06

Learn

Every result goes into a ledger, so the next plan starts from what worked.

Case study figures come from client Search Console data. Brand names stay private to each client.

Next step

Your numbers could be on this page. Start with the diagnostic.

Request your free diagnostic See plans and pricing