GetCited vs Semrush
The SEO suite, now part of Adobe, sells AI visibility from $99/mo, but Claude, DeepSeek and Grok sit in demo-only Enterprise AIO.
Facts checked October 2026 against semrush.com. Spotted something out of date? Tell us.
For teams already on Semrush or Adobe, the AI Visibility Toolkit is an easy, well-integrated add-on with a large prompt database. If AI visibility is the main job, GetCited puts more engines below enterprise tier, diagnosis, fix shipping and before-and-after measurement in one workflow, with a managed option.
Understanding Semrush
Semrush is one of the largest SEO platforms, and since April 28, 2026 it has been part of Adobe, which is folding it into Adobe's CX Enterprise products alongside Adobe LLM Optimizer and Brand Concierge. Its AI visibility tools sit beside its SEO, PPC and content toolkits, so existing users can add AI tracking without a new vendor.
The standalone AI Visibility Toolkit costs $99/mo for 25 tracked prompts, with extra prompts at $60/mo per 50. Bundled plans that pair SEO with AI search run $199/mo (50 daily prompts), $299/mo (100) and $549/mo (200) when billed monthly, and the free plan includes limited AI visibility features. The toolkit tracks ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews. Semrush says Claude, DeepSeek, Grok and others are added in Enterprise AIO, which is sold by demo with no public price.
What changed in 2026: besides the Adobe acquisition, Semrush expanded its AI prompt database to 261M+ prompts across 32 countries in May, and Enterprise AIO added persona-based prompt generation. Features include an AI Visibility Score benchmarked against competitors, Topic and Prompt Gaps, cited sources and sentiment, and an AI-ready Site Audit.
The toolkit is a measurement and research layer. It finds gaps but does not generate fixes or ship changes, and content creation is a separate toolkit. Prompt limits are low at entry level, and broader engine coverage needs an enterprise contract.
Feature-by-Feature Comparison
| Capability | GetCited | Semrush |
|---|---|---|
| AI Visibility Monitoring | 10 engines, daily (varies by plan) | 5 surfaces (more in Enterprise AIO) |
| Copy-Paste Fix Generators | Plus fix dispatch to CMS + GitHub PRs | — |
| Schema/JSON-LD Generators | ✓ | — |
| Content Creation | Pages, articles, social posts (engine + editorial team) | Content Toolkit (separate) |
| Editorial Placement | Outreach + editorial team | — |
| AEO Scanner (no-auth) | ✓ | — |
| Citation Building | Outreach + Wikipedia/Wikidata workflows | — |
| Technical AI Readiness Audit | 400+ checks across 3 pillars | AI-ready Site Audit |
| E-E-A-T Optimization | ✓ | — |
| Free Tools | 12 free tools, no login | Free plan (limited, incl. AI visibility) |
| Agency Services | Managed service + agency workspaces | — |
| WordPress Plugin | ✓ | — |
| GBP Review Management | Monitor + approved replies | — |
| GSC Intelligence | 40+ modules (+ GA4 outcomes) | — |
| Competitor Intelligence | AI, search, YouTube, social, ads, reviews | Topic & Prompt Gaps |
| Impact Measurement | Before & after on every fix | — |
| MCP Server | MCP server + API + webhooks | Semrush MCP |
| Shopify AEO Module | ✓ | — |
Semrush Pricing
| Plan | Price | What's included |
|---|---|---|
| AI Visibility Toolkit | $99/mo | 25 tracked prompts; ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews; extra 50 prompts $60/mo |
| Starter (SEO + AI Search) | $199/mo ($165.17/mo billed annually) | 50 AI prompts tracked daily; 5 websites, 500 keywords; MCP; AI-ready Site Audit |
| Pro+ | $299/mo ($248.17/mo billed annually) | 100 AI prompts tracked daily; 15 websites, 1,500 keywords |
| Advanced | $549/mo ($455.67/mo billed annually) | 200 AI prompts tracked daily; 40 websites, 5,000 keywords; API |
| Free | $0 | 1 demo project, 10 reports/day, limited AI visibility features |
Published prices as listed on semrush.com in October 2026. Prices change; check the vendor's pricing page before you buy. GetCited plans start at $99/mo, see pricing.
When to Choose What
- •You already work in Semrush and want AI visibility data in the same dashboard
- •Prompt research and competitive prompt gaps are your main use case
- •You buy from Adobe or run Adobe Experience Manager and want one vendor
- •Your team has execution resources and needs intelligence data
- •You need the full workflow: monitoring plus fixes shipped to your CMS or GitHub, content and outreach
- •You want Claude, DeepSeek and Grok without an Enterprise AIO contract (Claude from Growth, all 10 engines on Scale)
- •You want each buyer question diagnosed with evidence, and a 400+ check technical, content and authority audit
- •You want a before-and-after on every fix, and a managed service option
Semrush: Strengths & Gaps
- +Prompt research database of 261M+ prompts across 32 countries (May 2026)
- +Low entry: $99/mo standalone toolkit, and AI visibility features on the free plan
- +Topic and Prompt Gaps show where competitors appear and you do not
- +AI Visibility Score with competitor benchmarking, sentiment and cited sources
- +One login for SEO, PPC, content and AI visibility, plus MCP access
- +Adobe ownership and integration with Adobe's CX Enterprise stack
- −25 prompts at $99/mo; extra prompts cost $60/mo per 50
- −Claude, DeepSeek and Grok only in Enterprise AIO, which has no public pricing
- −No fix generation, schema tools or fix shipping
- −Content creation is a separate toolkit
- −No editorial placement or citation building
- −No before-and-after measurement of individual fixes
Best Semrush Alternatives
If Semrushisn't the right fit, these are the tools buyers most often compare it with. Each links to our full comparison.
Why teams look for Semrush alternatives
- •The $99 toolkit includes 25 prompts, with extra prompts at $60/mo per 50
- •Claude, DeepSeek and Grok require Enterprise AIO, which has no public pricing
- •The toolkit reports gaps but does not generate or ship fixes
- •Since April 2026 Semrush is part of Adobe, and its roadmap is tied to Adobe CX Enterprise
- GetCited
Best for teams that want AI visibility tracking plus the fixes: technical audit, content, reviews and off-site authority, self-serve from $99/mo or as a managed service.
- AhrefsSEO Suite + AEO Add-on
Existing Ahrefs users who want market-level AI visibility research next to their SEO data.
- SE RankingSaaS Platform
SMBs and agencies that want an affordable SEO suite with AI prompt tracking included.
- ProfoundEnterprise SaaS
Enterprise marketing teams with budget for a custom contract who want deep data, crawler analytics and AI agents from one large vendor.
- QuattrSEO + GEO Platform
Enterprise SEO and content teams that want an AI agent executing on-site changes, with a dedicated strategist.
- SEOTestingSaaS Tool
SEOs and content teams who want to prove whether page changes moved Google clicks or LLM referral sessions.
The Verdict
“For teams already on Semrush or Adobe, the AI Visibility Toolkit is an easy, well-integrated add-on with a large prompt database. If AI visibility is the main job, GetCited puts more engines below enterprise tier, diagnosis, fix shipping and before-and-after measurement in one workflow, with a managed option.”
Frequently Asked Questions
How much does the Semrush AI Visibility Toolkit cost?+
How many AI engines does Semrush track?+
Is Semrush owned by Adobe?+
Does Semrush fix AEO issues?+
Quattr vs Semrush: which is better for AI search?+
Is Semrush or GetCited better for AI visibility?+
What are the best Semrush AI Toolkit alternatives?+
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