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AI Monitoring Tool

Otterly.AI logoGetCited vs Otterly.AI

The lowest published entry price in AI visibility tracking, now with crawler analytics. It shows you the gaps; your team still closes them.

Pricing: $29 Lite / $189 Standard / $489 Premium monthly (about 15% off annually) / Enterprise customType: SaaS MonitoringFunding: Private company

Facts checked October 2026 against otterly.ai. Spotted something out of date? Tell us.

In 30 Seconds

Otterly.AI is a capable, low-cost monitoring tool that added crawler analytics and ChatGPT Ads tracking in 2026. It stops at diagnosis: it flags issues but does not create content or ship fixes. GetCited covers the loop from diagnosis to shipped fix to before-and-after measurement, self-serve from $99/mo or run by our team.

Understanding Otterly.AI

Otterly.AI made AI visibility tracking affordable. The Lite plan costs $29 a month for 15 prompts, Standard is $189 for 100 prompts and Premium is $489 for 400, with roughly 15% off on annual billing. Every plan includes unlimited seats, daily tracking, 50+ countries, a Brand Visibility Index, link citation analysis and a GEO audit.

Four engines are included on every plan: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are paid add-ons whose price rises with the plan. Claude, for example, costs $29 a month on Lite, $109 on Standard and $439 on Premium. Full seven-engine coverage is available without an Enterprise contract, but the add-ons can more than double the bill.

2026 was a busy year for Otterly. In June it added ChatGPT Ads and Shopping Cards tracking to every brand report. In August it launched Agent Analytics, which reads server logs (by file upload, webhook, Cloudflare or a WordPress plugin) to show which AI crawlers and agents visit your pages. Agent Analytics was later exposed through its REST API and MCP server. API, MCP, Looker Studio and Agent Analytics start on Standard.

What Otterly does not do is the work after the dashboard. Its GEO and content audits flag issues and produce briefs, but it does not write pages, generate schema or ship fixes to your site. Teams with in-house SEO and content capacity will find it a strong, cheap data layer. Teams without that capacity will need a second tool or a service.

Feature-by-Feature Comparison

CapabilityGetCitedOtterly.AI
AI Visibility Monitoring10 engines, daily (varies by plan)4 engines + 3 paid add-ons
Copy-Paste Fix GeneratorsPlus fix dispatch to CMS + GitHub PRs—
Schema/JSON-LD Generators✓—
Content CreationPages, articles, social posts (engine + editorial team)Content briefs only
Editorial PlacementOutreach + editorial team—
AEO Scanner (no-auth)✓—
Citation BuildingOutreach + Wikipedia/Wikidata workflows—
Technical AI Readiness Audit400+ checks across 3 pillarsGEO + content audit
E-E-A-T Optimization✓—
Free Tools12 free tools, no loginFree trial
Agency ServicesManaged service + agency workspaces—
WordPress Plugin✓For Agent Analytics log data
GBP Review ManagementMonitor + approved replies—
GSC Intelligence40+ modules (+ GA4 outcomes)—
Competitor IntelligenceAI, search, YouTube, social, ads, reviewsCompetitor benchmarking + ChatGPT Ads
Impact MeasurementBefore & after on every fix—
MCP ServerMCP server + API + webhooksStandard and above
Shopify AEO Module✓—

Otterly.AI Pricing

PlanPriceWhat's included
Lite$29/mo ($25/mo annual)15 prompts (about $1.93 per prompt), 4 engines, unlimited seats, 1 workspace, 1,000 GEO audits/mo; no API or MCP
Standard$189/mo ($160/mo annual)100 prompts (about $1.89 per prompt), 4 engines, unlimited workspaces, API + MCP (2,000 requests/mo each), Looker Studio, 200k Agent Analytics events/mo
Premium$489/mo ($422/mo annual)400 prompts (about $1.22 per prompt), 4 engines, API + MCP (5,000 requests/mo each), 1M Agent Analytics events/mo, personal onboarding
Add-on enginesAI Mode or Gemini $9/$59/$149 per mo; Claude $29/$109/$439 per moPrice depends on Lite/Standard/Premium plan

Published prices as listed on otterly.ai in October 2026. Prices change; check the vendor's pricing page before you buy. GetCited plans start at $99/mo, see pricing.

When to Choose What

Choose Otterly.AI if…
  • •You need monitoring only and already have people to act on what it finds
  • •Your budget is under $50/mo and 15 prompts is enough to start
  • •You want server-log AI crawler analytics with an API and MCP at a mid-market price
  • •You want unlimited seats without paying per user
Choose GetCited if…
  • •You need to act on what monitoring finds: copy-paste and schema fixes, plus fix dispatch to WordPress, Webflow, Framer, Shopify or GitHub
  • •You want AI answers and what buyers check next in one view: Google rankings, Search Console + GA4, YouTube, reviews and Reddit
  • •You want a before-and-after on the same buyer questions for every fix, not just a trend line
  • •You want a 400+ check audit, a content engine for pages, articles and social posts, or a managed team to run the work

Otterly.AI: Strengths & Gaps

Strengths
  • +Lowest published entry price in the category ($29/mo, about $25/mo billed annually)
  • +Unlimited seats on every plan, including Lite
  • +Claude, Gemini and AI Mode available as add-ons on every self-serve plan
  • +Agent Analytics: server-log AI crawler and agent tracking (launched August 2026)
  • +ChatGPT Ads and Shopping Cards tracking in every brand report
  • +REST API, MCP server and Looker Studio connector from Standard ($189/mo)
Gaps vs GetCited
  • −Lite includes only 15 prompts and no API, MCP or Looker Studio access
  • −Gemini, AI Mode and Claude cost extra, and the add-on price scales with plan (Claude is $439/mo on Premium)
  • −Extra prompts cost $99/mo per 100 and are not available on Lite
  • −No content creation, schema generation or fix shipping
  • −No Google Search Console or GA4 outcome reporting
  • −No managed service or editorial placement

Best Otterly.AI Alternatives

If Otterly.AIisn't the right fit, these are the tools buyers most often compare it with. Each links to our full comparison.

Why teams look for Otterly.AI alternatives

  • •Lite is capped at 15 prompts and excludes the API, MCP and Looker Studio
  • •Gemini, AI Mode and Claude are add-ons whose cost rises with the plan, so full coverage on Premium adds up to $737/mo
  • •It monitors and recommends but does not create content or ship fixes
  • •There is no Search Console or GA4 data to connect AI visibility with traffic and revenue
  1. GetCited

    Best for teams that want AI visibility tracking plus the fixes: technical audit, content, reviews and off-site authority, self-serve from $99/mo or as a managed service.

  2. Peec AISaaS Monitoring

    In-house SEO teams and agencies that want polished self-serve AI search analytics on 3 models of their choice.

  3. SemrushSEO Suite + AEO Add-on

    Teams already on Semrush or Adobe that want AI visibility inside their existing SEO suite.

  4. SE RankingSaaS Platform

    SMBs and agencies that want an affordable SEO suite with AI prompt tracking included.

  5. ProfoundEnterprise SaaS

    Enterprise marketing teams with budget for a custom contract who want deep data, crawler analytics and AI agents from one large vendor.

  6. AthenaHQSaaS Platform

    Mid-market and ecommerce brands that want broad engine coverage, unlimited seats and content actions at a published price.

The Verdict

“Otterly.AI is a capable, low-cost monitoring tool that added crawler analytics and ChatGPT Ads tracking in 2026. It stops at diagnosis: it flags issues but does not create content or ship fixes. GetCited covers the loop from diagnosis to shipped fix to before-and-after measurement, self-serve from $99/mo or run by our team.”

Frequently Asked Questions

How much does Otterly.AI cost?+
Otterly lists Lite at $29/mo (15 prompts), Standard at $189/mo (100 prompts) and Premium at $489/mo (400 prompts), with about 15% off annual billing ($25, $160 and $422 per month). Enterprise starts at 1,000 prompts with custom pricing. ChatGPT, AI Overviews, Perplexity and Copilot are included; Gemini, AI Mode and Claude are paid add-ons.
Does Otterly.AI track Claude and Gemini?+
Yes, as paid add-ons on every self-serve plan. Gemini and AI Mode each cost $9, $59 or $149 a month and Claude costs $29, $109 or $439 a month on Lite, Standard and Premium respectively.
Is Otterly.AI worth it? (Otterly AI review)+
For pure monitoring on a budget it is good value: unlimited seats, daily tracking, ChatGPT Ads tracking and, from Standard, an API, MCP server and server-log Agent Analytics. It does not create content or ship fixes, so its value depends on having a team to act on the data.
Otterly.AI vs Peec AI: which is better?+
Otterly starts cheaper ($29 vs about $95 a month) and lets you add Claude, Gemini and AI Mode on any plan. Peec gives each plan a choice of 3 models from its self-serve pool and keeps Claude and Perplexity for Enterprise, but adds features such as AI Shopping and Brand Perception. Both include unlimited users, an API and an MCP server.
What are the best Otterly.AI alternatives?+
Peec AI for polished agency analytics, Profound for enterprise data depth, Semrush or SE Ranking if you already pay for an SEO suite, and GetCited if you want monitoring plus fixes shipped to your site and before-and-after measurement.
Can Otterly.AI create content or fix issues?+
Not directly. Its GEO and content audits flag issues and generate content briefs, but it does not write pages, generate schema or publish changes. GetCited adds schema and copy-paste generators and dispatches fixes to WordPress, Webflow, Framer, Shopify or GitHub.
Does Otterly.AI offer free AEO tools?+
Otterly offers a free trial with no credit card. GetCited provides 12 free AEO tools, including the AEO Scanner, with no login required.

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