How to get cited on Microsoft Copilot
Copilot runs on Bing's index (with GPT under the hood). Distribution-wise, it's everywhere Microsoft is — Edge sidebar, Windows search, Office apps. If your Bing rank is weak, Copilot is invisible to you.
Bing rank ignored
Most brands optimize for Google and assume Bing is a rounding error. For Copilot, Bing is the entire index. We surface where Bing rank lags Google.
Underused LinkedIn presence
Copilot leans on LinkedIn for B2B context. Brands with thin company pages or low employee activity get under-cited in business queries.
No IndexNow integration
Bing rewards real-time indexing via IndexNow. Sites that don't ping IndexNow on publish lose freshness signals Copilot uses.
vs ChatGPT
Copilot is GPT under the hood but lives inside Microsoft's distribution — different surface area, different blind spots.
vs Gemini
Both are platform-bundled, but Gemini lives in Google's universe and Copilot lives in Microsoft's. Audience overlap is partial.
vs Perplexity
Perplexity is its own product; Copilot is a feature inside Microsoft suites. Acquisition channels are entirely different.
See your brand's Microsoft Copilot citation rate in 60 seconds
Free AEO Scanner — no credit card. We sample Microsoft Copilot for 5 brand queries and return your citation rate, source domains, and the top 3 fixes.