Meta AI · Meta · Inside WhatsApp, Instagram, Facebook and Messenger
How to get cited on Meta AI
Meta AI is the assistant inside WhatsApp, Instagram, Facebook and Messenger, and at meta.ai. Your buyers can ask it about you without leaving a chat. For current questions it pulls in web results and shows them as sources; otherwise it answers from Meta's Llama models. We track what it says about your brand and which pages it points to.
How Meta AI picks what to cite
- Answers many questions from its Llama models' training data, so how widely and consistently your brand is described on the web matters
- Adds real-time web results for current questions; at its Llama 3 launch Meta named both Google and Bing as search partners (Search Engine Land, April 2024)
- Meta runs its own crawler, Meta-WebIndexer, which it says is used to improve Meta AI search results (Meta developer docs)
- Shows web results as source links beneath the answer, so the page it picks is the page your buyer opens
What GetCited tracks for Meta AI
- Whether Meta AI mentions or recommends your brand for your buyer questions
- The claims it makes about you, and where they're wrong or out of date
- The sources and pages it cites
- Share of voice against your competitors, tracked daily
Where brands fall short
Common gaps brands have for Meta AI
Meta's search crawler blocked by accident
Blanket bot rules often block Meta-WebIndexer along with crawlers used for model training. Meta lists them separately, so you can allow one and block the other.
Inconsistent brand facts across the web
When the model answers from memory, conflicting descriptions on directories, old press and marketplaces turn into a vague or wrong answer.
Ignoring the chat surface
Buyers ask Meta AI inside the same apps where they discover brands. If you only check search engines, you never see what it tells them.
How it compares
Meta AI vs other AI engines
vs ChatGPT
ChatGPT is an app people open on purpose; Meta AI sits inside apps people already use, so it gets quick, in-the-moment questions about brands.
vs Grok
Both are tied to a social platform. Grok can search X posts directly; Meta AI's web answers come from search partners and Meta's own crawler.
vs Gemini
Gemini is grounded in Google's index. Meta AI has used more than one search partner, so a strong Google rank alone may not be enough.
Free diagnostic
See how Meta AI answers your buyers.
Request a free diagnostic: we'll show you how Meta AI and the other AI engines answer your buyers' questions.
Next step