Grok · xAI · Built into X, with live web and X search
How to get cited on Grok
Grok is xAI's assistant, built into X and available on its own. It can search both the open web and posts on X, then answer with citations. That makes what people post about you on X part of your AI visibility. We track what Grok says about your brand and which posts and pages it cites.
How Grok picks what to cite
- Can search the open web and X posts, separately or together, and returns citations with the answer (xAI developer docs)
- Decides for itself when a question needs a live search, so recent posts and news can shape answers quickly
- Treats X posts as a first-class source, so active discussion of your brand or category on X can surface directly in answers
- Citation accuracy has been uneven: in a Tow Center test, Grok 3 Search answered 94% of article-identification queries incorrectly (Columbia Journalism Review, March 2025)
What GetCited tracks for Grok
- Whether Grok mentions or recommends your brand for your buyer questions
- The claims it makes about you, and where they're wrong or out of date
- The sources, pages and posts it cites
- Share of voice against your competitors, tracked daily
Where brands fall short
Common gaps brands have for Grok
No presence on X
If your brand and its experts don't post on X, Grok's social source pool gets filled by competitors, resellers and complaints.
Unanswered complaints on X
Negative posts are as citable as positive ones. Threads left unanswered can become the summary Grok gives your buyers.
Wrong or misattributed citations
Grok can cite the wrong page or attribute a claim loosely. Check the claims and links it shows for your brand regularly, not once.
How it compares
Grok vs other AI engines
vs Perplexity
Both cite live sources inline. Grok adds X posts as a source; Perplexity leans on the open web.
vs ChatGPT Search
ChatGPT Search draws on web search and partner content. Grok gives social conversation on X much more room in its answers.
vs Meta AI
Both are tied to a social platform, but Grok searches X posts directly while Meta AI's web answers come from search partners and its own crawler.
Free diagnostic
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