Free tool
Free SEO Dashboard and Traffic Forecast
Turn your Google Search Console data into a ready-made SEO dashboard: search KPIs, branded vs non-branded traffic, cannibalization, content decay, AI Overview impact and an 8-week traffic forecast. No template to build.
What's in the dashboard
More than 30 Search Console reports, already built. These are the ones most teams open first:
Search KPIs
Clicks, impressions, CTR and average position over time, with period-over-period and year-over-year comparisons.
Branded vs non-branded
How much of your search traffic comes from people who already know you, and how much is real discovery.
Traffic forecast
Clicks for the next 8 weeks, based on last year's seasonality and this year's growth, shown as a range.
Cannibalization
Queries where two or more of your pages compete, ranked by how much traffic is at stake.
Content decay
Pages that are losing clicks and impressions, so you know what to refresh first.
Ranking movers
Queries and pages that gained or lost the most position, and the queries close to page one.
Question searches
The questions people ask that lead to your site, and the ones you show for but do not answer.
AI Overview impact
Where Google's AI Overviews appear on your queries and how click-through changes when they do.
Page performance
Every page's search performance, grouped by page type, with the queries that drive it.
How the traffic forecast works
The forecast takes the same 8 weeks from last year and scales them by how this year is running: clicks in your last 8 complete weeks divided by the same weeks a year earlier. The range uses the weakest and strongest of those weekly ratios, so you see a realistic low and high, not a single number. It needs about a year of Search Console history. For the full method, and how to build your own, read our guide to SEO forecasting and our comparison of SEO forecasting tools.
SEO dashboard vs building your own
You can build a free SEO dashboard in Looker Studio from Search Console and GA4; our guide to the SEO dashboard walks through it. The difference here is that the analysis is already done and kept up to date: no blended data sources, regex fields or template to maintain.
Add AI visibility when you're ready
Search Console shows how you do on Google. It does not show whether ChatGPT, Gemini or Perplexity name your brand. Paid plans add the AI visibility tracker next to the same dashboard. See pricing.