AEO for law firms — become the first answer AI engines cite
Clients search "best employment lawyer near me" or "how does a non-compete survive acquisition" in ChatGPT before they call a firm. Citation visibility for law firms lives at the intersection of E-E-A-T signals, local entity presence, and extractable legal-topic content. Most firms fail at all three.
Legal topics require trust — but trust signals aren't structured
Bar admissions, author credentials, jurisdiction, and case history are exactly what AI engines use to gate legal citations. Most firm sites bury this in staff bios instead of schema.
Practice area pages read like brochures
AI engines cite pages that answer "what happens if…" or "how long does…" in the first sentence. Most practice-area pages open with a firm overview instead.
Local entity signals are fragmented
Inconsistent NAP across Google Business Profile, legal directories, bar associations, and Wikidata fragments your entity graph and erodes local citation confidence.
See your Legal / Law Firms brand's AI visibility
Run a free AEO scan — no signup required — and see where you stand across 10 AI engines.